Returning to the joy of simplicity
With products that support moms in being fully present to the wonder of new life unfolding.
Nurluv was born from the belief that what you really need for motherhood is a solid foundation. This shaped our products to be simple, practical and clutter-free.
Muslin Collection
During pregnancy and postpartum, everything about you looks and feels different.
Our maternity wear is designed to help you feel like yourself, stylish and supported, so that you can focus on the moments that truly matter.
Made by mothers in the beautiful Mother City, Cape Town.
Coming Soon
Skin and body care products made from natural, non-toxic ingredients that are safe for baby and gentle on mum.
Formulated with the foundation of medical knowledge.
Skin Care
Grab & Go hospital kits packed with the essentials for birth and postpartum.
Everything you need, and nothing you don’t, to ease discomfort and aid recovery.
Coming in natural and caesarean options.
Hospital Kits
The modern maternity experience is often one of overwhelm and decision-fatigue. The distraction of infinite product choice easily crowds out the space for moms to cherish the magic of this season. But motherhood isn’t about more.
We believe that the greatest gift you can give your baby (and yourself) is being a calm,
loving presence.
Founded by Dr Daniela Krick
OB-GYN with 20 years’ experience and devoted mother of two.
Dr Krick created Nurluv not only to fill the gaps she noticed in the systems and stories around maternity, but to help bring motherhood back to its core.
Back to simplicity, slowness and the beauty of baby steps.